Advertising and Public Relations Subject Guide

Advertising & Public Relations

Web Resources

• Ad Media Net

This is the Electronic Reading Room for advertising-related materials from the University of Texas. Includes advertising law and ethics, links to the advertising world, famous slogans, etc.

• Advertising Age

Ad Age is well known for presenting accurate weekly information on marketing, advertising and the media. The section on Ad Age Data has circulation rankings, top global markets, and leading national advertisers.

• American Democgraphics/Marketing Tools

American Demographics allows one to search past issues of their archive. Issues topics with data are available.

• Clio Awards

Information on the Annual Clio Awards. The archvies can be searched by advertiser, ad agency, credited people, and media type.

• John H.Hartman Center for Sales, Advertising, and Marketing History

Located at Duke University this is one of the nation's pre-eminet programs for the study of sales, adverstising, and marketing. One interesting image database they have is Emergence of Advertising in America:1859-1920, which is an online image database illustrating the rise of consumer culture, especially after the American Civil War. Connect to Ad* Access, an image database of over 9,000 advertisments printed in U.S. and Canada from 1911-1955.

• Marketing and Advertising

A collection of resources available to students at the Unviveristy of Tennesssee.

Public Opinion/Public Relations

Web Resources

• Guide to Public Opinion Resources


• Council of Public Relations Firms

Links to PR firms, including industry rankings.

• Institute for Public Relations


• O'dwyer's PR Daily

Partial list of 2,400 largest pr firms

• Public Relations Society of America

Includes links to public relations resources,PRSA links, newspapers, magazines and broadcast outlets, corporate information and stock quotes, federal government and politics, and media sites.list.