General Purpose

To support instruction, study, and research at B.S., M.B.A., and Ph.D. levels in Business Administration.

Subject Description

The program emphasizes the following subject areas: competitive analysis, buyer behavior, market research, market strategy, market opportunity analysis, and promotion management.

Overlap with Other Subjects

Marketing overlaps with psychology, human ecology and with the course offerings of all departments within the College of Business Administration.

Languages Collected and Excluded

Primarily English language materials are collected.

Geographic Parameters

Publications from the United States, Canada, Great Britain, and Western Europe are primarily collected. Other areas are considered selectively.

Chronological Scope

Emphasis is on current research.

Dates of Publication

Current publications are primarily collected.

Retrospective Acquisitions

Retrospective collecting is very limited and performed only under special circumstances.

Types of Materials Collected and Excluded

All formats are considered, but emphasis is on advanced texts, scholarly monographs, and research publications and journals.

Format of Materials Collected and Excluded

Corporate financial data and market analysis data in print, microformat, computer tape, and other electronic media is collected. Audiovisual materials are added selectively.

Cooperation with Other Libraries

No formal cooperative collection development agreements are in place.

Alternative Access to Resources

Interlibrary loan is a source of materials not in the UT collection. Membership in the Inter-University Consortium for Political and Social Research provides computer tape copies of data for statistical research purposes in some areas.

Position Responsible for Collection

Business Reference Librarian, Karmen Crowther

Corresponding Fund

Business Administration, Ward, College of Business Library

Other Factors

None

May 24, 2002