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Title (Link to Catalog Record)
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Author
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Location (Date Added)
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Brand Bible [electronic resource] : the complete guide to building, designing, and sustaining brands
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Millman, Debbie.
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Electronic Library - HF5415.1255.M548 2012 (2013/05/06)
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How to write a marketing plan [electronic resource]
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Westwood, John, 1947-
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Electronic Library - HF5415.13.W48 2013 (2013/05/06)
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The retail value proposition [electronic resource] : crafting unique experiences at compelling price
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Murray, Kyle B. (Kyle Bayne), 1973-
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Electronic Library - HF5415.M87 2013 (2013/05/06)
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Branding and product design [electronic resource] : an integrated perspective
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Hestad, Monika.
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Electronic Library - HF5415.1255.H47 2013 (2013/05/01)
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Advanced database marketing [electronic resource] : innovative methodologies and applications for ma
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Electronic Library - HF5415.126.A377 2013 (2013/04/29)
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Get clients now! [electronic resource] : a 28-day marketing program for professionals, consultants,
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Hayden, C. J.
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Electronic Library - HF5415.H296 2013 (2013/04/29)
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The Routledge companion to advertising and promotional culture [electronic resource]
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Electronic Library - HF5823.R6788 2013 (2013/04/29)
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The retail revival [electronic resource] : reimagining business for the new age of consumerism
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Stephens, Doug.
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Electronic Library - HF5415.32.S74 2013 (2013/04/29)
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Anime's media mix [electronic resource] : franchising toys and characters in Japan
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Steinberg, Marc, 1977-
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Electronic Library - HF5415.17.S74 2012eb (2013/04/24)
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Brand thinking and other noble pursuits [electronic resource]
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Millman, Debbie.
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Electronic Library - HF5415.1255.M55 2011eb (2013/04/24)
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Decoded [electronic resource] : the science behind why we buy
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Barden, Phil.
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Electronic Library - HF5415.32.B37 2013eb (2013/04/24)
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Envisioning collaboration [electronic resource] : group verbal-visual composing in a system of creat
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Cross, Geoffrey A.
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Electronic Library - HF5825.C76 2011eb (2013/04/24)
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Fashion marketing communications [electronic resource]
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Lea-Greenwood, Gaynor.
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Electronic Library - HF6161.C44L43 2013eb (2013/04/24)
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Handbook of brand relationships [electronic resource]
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Electronic Library - HF5415.55.H357 2009eb (2013/04/24)
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New vocabularies, old ideas [electronic resource] : culture, Irishness and the advertising industry
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O'Boyle, Neil.
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Electronic Library - HF5823.O26 2011eb (2013/04/24)
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Pimp my site [electronic resource] : the DIY guide to SEO, search marketing, social media and online
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Wynne, Paula.
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Electronic Library - HF5415.1265.W96 2012eb (2013/04/24)
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Pinterest marketing [electronic resource] : an hour a day
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Cario, Jennifer Evans.
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Electronic Library - HF5415.1265.C37 2013eb (2013/04/24)
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Retail marketing and branding [electronic resource] : a definitive guide to maximizing ROI
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Perrey, Jesko.
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Electronic Library - HF5415.1255.P47 2013eb (2013/04/24)
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Strategic customer management [electronic resource] : strategizing the sales organization
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Piercy, Nigel.
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Electronic Library - HF5415.5.P54 2009eb (2013/04/24)
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This little kiddy went to market [electronic resource] : the corporate capture of childhood
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Beder, Sharon.
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Electronic Library - HF5415.332.C45B43 2009eb (2013/04/24)
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Consumer cosmopolitanism in the age of globalization [electronic resource]
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Electronic Library - HF5415.32.C653 2012 (2013/04/23)
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Marketing high profit product
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More, Roger, 1942-
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Electronic Library - HF5415.1263.M662 2013 (2013/04/23)
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Your ad here [electronic resource] : the cool sell of guerrilla marketing
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Serazio, Michael.
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Electronic Library - HF5415.S373 2013 (2013/04/23)
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Decoded : the science behind why we buy
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Barden, Phil.
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Electronic Library - HF5415.32.B37 2013 (2013/04/17)
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Can't buy me like : how authentic customer connections drive superior results
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Garfield, Bob.
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Hodges Library - HF5415.55.G37 2013 (2013/04/16)
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Contagious : why things catch on
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Berger, Jonah.
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Hodges Library - HF5415.153.B463 2013 (2013/04/16)
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Advertising [electronic resource] : types, trends, and controversies
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Electronic Library - HF5823.A453 2012 (2013/04/15)
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Advertising as culture [electronic resource]
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Electronic Library - HF5821.A38 2013 (2013/04/15)
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Competitive SME [electronic resource] : building competitive advantage through marketing excellence
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Hood, David J.
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Electronic Library - HF5415.13.H667 2013 (2013/04/15)
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Customer relationship management [electronic resource] : the foundation of contemporary marketing st
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Baran, Roger J.
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Electronic Library - HF5415.55.B35 2013 (2013/04/15)
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High impact marketing that gets results [electronic resource]
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Kolah, Ardi.
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Electronic Library - HF5415.K5838 2013 (2013/04/15)
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The marketing manifesto [electronic resource]
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Hood, David J.
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Electronic Library - HF5415.H7545 2013 (2013/04/15)
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What's the future of business? [electronic resource] : changing the way businesses create experience
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Solis, Brian.
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Electronic Library - HF5415.5.S6218 2013 (2013/04/15)
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Advertising creative : strategy, copy, design
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Altstiel, Tom.
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Hodges Library - HF5823.A758 2013 (2013/04/09)
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Advertising for people who don't like advertising
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KesselsKramer.
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Hodges Library - HF5823.K3577 2012 (2013/04/09)
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Competitive SME : building competitive advantage through marketing excellence for small to medium si
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Hood, David J.
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Hodges Library - HF5415.13.H667 2013 (2013/04/09)
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Consumer behavior : perspectives, findings and explanations
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O'Shaughnessy, John, 1927-
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Hodges Library - HF5415.32.O737 2013 (2013/04/09)
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Damn good advice (for people with talent!) : how to unleash your creative potential by America's mas
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Lois, George.
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Hodges Library - HF5823.L744 2012 (2013/04/09)
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Digital advertising
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McStay, Andrew, 1975-
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Hodges Library - HF5826.5.M366 2010 (2013/04/09)
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Guerrilla advertising 2 : more unconventional brand communication
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Lucas, Gavin, 1975-
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Hodges Library - HF5837.L8337 2011 (2013/04/09)
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Soap, sex, and cigarettes : a cultural history of American advertising
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Sivulka, Juliann.
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Hodges Library - HF5813.U6S55 2012 (2013/04/09)
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Social media marketing
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Tuten, Tracy L., 1967-
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Hodges Library - HF6146.I58T883 2013 (2013/04/09)
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Sold on language : how advertisers talk to you and what this says about you
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Sedivy, Julie.
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Hodges Library - HF5821.S446 2011 (2013/04/09)
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The idea writers : copywriting in a new media and marketing era
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Iezzi, Teressa.
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Hodges Library - HF5825.I49 2010 (2013/04/09)
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Pioneers of digital [electronic resource] : success stories from leaders in advertising, marketing,
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Springer, Paul.
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Electronic Library - HF6146.I58S67 2012 (2013/04/03)
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The consumer mind [electronic resource] : brand perception and the implication for marketers
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Martinez, Pepe, 1960-
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Electronic Library - HF5415.32.M378 2012 (2013/04/03)
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Understanding digital marketing [electronic resource] : marketing strategies for engaging the digita
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Ryan, Damian.
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Electronic Library - HF5415.1265.R93 2012 (2013/04/03)
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The mobile marketing handbook : a step-by-step guide to creating dynamic mobile marketing campaigns
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Dushinski, Kim, 1966-
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Hodges Library - HF5415.1265.D87 2012 (2013/04/02)
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Shopper marketing [electronic resource] : how to increase purchase decisions at the point of sale
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Stahlberg, Markus.
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Electronic Library - HF5828.S73 2012 (2013/03/29)
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The marketing manifesto [electronic resource]
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Hood, David J.
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Electronic Library - HF5415.H7545 2013 (2013/03/29)
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Global Logistics [electronic resource] : New Directions in Supply Chain Management.
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Waters, C. D. J. (C. Donald J.), 1949-
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Electronic Library - HF5415.6.G55 2010 (2013/03/26)
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How cool brands stay hot [electronic resource] : branding to Generation Y
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Bergh, Joeri van den, 1971-
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Electronic Library - HF5415.332.Y66B47 2013 (2013/03/26)
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Advertising [electronic resource] : a very short introduction
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Fletcher, Winston.
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Electronic Library - HF5823.F54 2010 (2013/03/19)
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Jet lag : an adman's view of the world
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Dru, Jean-Marie.
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Hodges Library - HF5810.D78A3 2012 (2013/03/19)
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Content is currency [electronic resource] : developing powerful content for web and mobile
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Wuebben, Jon.
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Electronic Library - HF5415.1265.W84 2011 (2013/03/15)
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Pinfluence [electronic resource] : the complete guide to marketing your business with Pinterest
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Hayden, Beth, 1975-
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Electronic Library - HF5415.1265.H386 2012 (2013/03/15)
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Advertising : strategy, creativity and media
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Fill, Chris.
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Hodges Library - HF5823.F55 2013 (2013/03/14)
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Advertising and promotion : an integrated marketing communications approach
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Hackley, Christopher E.
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Hodges Library - HF5823.H185 2010 (2013/03/14)
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Advertising at war [electronic resource] : business, consumers, and government in the 1940s
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Stole, Inger L.
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Electronic Library - HF5813.U6S767 2012 (2013/03/14)
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Anticipate [electronic resource] : knowing what customers need before they do
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Thomas, Bill, 1955-
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Electronic Library - HF5415.5.T4793 2013 (2013/03/14)
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Applying scientific reasoning to the field of marketing [electronic resource] : make better decision
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Grapentine, Terry.
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Electronic Library - HF5415.135.G722 2012 (2013/03/14)
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Brand revolution [electronic resource] : rethinking brand identity
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Sicard, Marie-Claude.
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Electronic Library - HF5415.1255.S523 2013 (2013/03/14)
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Branded lives [electronic resource] : the production and consumption of meaning at work
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Electronic Library - HF5415.1255.B72 2011 (2013/03/14)
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Clients first [electronic resource] : the two word miracle
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Callaway, Joseph, 1943-
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Electronic Library - HF5415.5.C355 2013 (2013/03/14)
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Crafting the customer experience for people not like you [electronic resource] : how to delight and
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McDonald, Kelly, 1961-
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Electronic Library - HF5415.527.M33 2013 (2013/03/14)
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Creating the strategy [electronic resource] : winning and keeping customers in B2B markets
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Gould, Rennie.
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Electronic Library - HF5415.1263.G68 2012 (2013/03/14)
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Engage! [electronic resource] : the complete guide for brands and businesses to build, cultivate, an
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Solis, Brian.
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Electronic Library - HF5415.1265.S65 2011 (2013/03/14)
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Fair trade and the citizen-consumer [electronic resource] : shopping for justice?
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Wheeler, Kathryn.
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Electronic Library - HF5415.32.W44 2012 (2013/03/14)
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Going social [electronic resource] : excite customers, generate buzz, and energize your brand with t
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Goldman, Jeremy.
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Electronic Library - HF5415.1265.G644 2013 (2013/03/14)
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Market segmentation [electronic resource] : how to do it, how to profit from it
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McDonald, Malcolm.
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Electronic Library - HF5415.127.M398 2013 (2013/03/14)
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Market your way to growth [electronic resource] : 8 ways to win
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Kotler, Philip.
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Electronic Library - HF5415.K683 2013 (2013/03/14)
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Marketing in the age of Google [electronic resource] : your online strategy is your business strateg
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Fox, Vanessa, 1972-
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Electronic Library - HF5415.1265.F678 2012 (2013/03/14)
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Marketing in the participation age [electronic resource] : a guide to motivating people to join, sha
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Middleton, Daina.
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Electronic Library - HF5415.M52 2013 (2013/03/14)
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Marketing to the ageing consumer [electronic resource] : the secrets to building an age-friendly bus
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Stroud, Dick.
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Electronic Library - HF5415.332.O43S77 2013 (2013/03/14)
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Measuring marketing [electronic resource] : 103 key metrics every marketer needs
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Davis, John, 1960 Feb. 17-
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Electronic Library - HF5415.D366 2007 (2013/03/14)
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