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Advertising (HF5415, HF5801-6182)

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Title (Link to Catalog Record) Author Location (Date Added)
Engaging customers using big data : how marketing analytics are transforming business Sathi, Arvind, author. Hodges Library - HF5415.13.S273 2014 (2014/07/25)
From great to gone : why FMCG companies are losing the race for customers Lorange, Peter, author. Electronic Library - HF5415.2.L67 2014 (2014/07/22)
Life cycle assessment (LCA) : a guide to best practice Klöpffer, Walter, 1938- author. Electronic Library - HF5415.155.K56 2014 (2014/07/22)
Visual pollution [electronic resource] : advertising, signage and environmental quality Portella, Adriana. Electronic Library - HF5841.P58 2013 (2014/07/22)
Brand mascots : and other marketing animals Electronic Library - HF6146.A27B73 2014 (2014/07/21)
Strategic integrated marketing communications Percy, Larry, author. Electronic Library - HF5415.123.P475 2014 (2014/07/21)
Web Marketing That Works [electronic resource] : Confessions from the Marketing Trenches Franklin, Adam. Electronic Library - HF5415.1265.F73 2014 (2014/07/21)
The discourse of online consumer reviews Vasquez, Camilla, author. Electronic Library - HF5415.32.V37 2014 (2014/07/14)
Advertising on Google [electronic resource] : the high performance cookbook Cutura, Kristina. Electronic Library - HF6146.I58C88 2013eb (2014/07/08)
An investigation on contemporary consumer resistance [electronic resource] : how Web 2.0 makes consu König, Martin. Electronic Library - HF5415.32.K665 2012eb (2014/07/08)
Decoding the new consumer mind : how and why we shop and buy Yarrow, Kit, 1958- author. Electronic Library - HF5415.32.Y377 2014 eb (2014/07/08)
Governance and internal controls for cutting edge IT Worstell, Karen F. Electronic Library - HF5415.1.W67 2013eb (2014/07/08)
Lead generation for dummies Rothman, Dayna, author. Electronic Library - HF5415.13.R684 2014eb (2014/07/08)
Marketing automation for dummies Sweezey, Mathew, author. Electronic Library - HF5415.126.S944 2014eb (2014/07/08)
Microsoft Dynamics CRM 2011 reporting [electronic resource] : everything you need to know to work wi Sinay, Damian. Electronic Library - HF5415.5.S56 2013eb (2014/07/08)
Neuromarketing in the B-to-B-sector [electronic resource] : importance, potential and its implicatio Gentner, Friedrich. Electronic Library - HF5415.12615.G46 2012eb (2014/07/08)
Salesforce.com for dummies Kao, Liz, author. Electronic Library - HF5415.5.K36 2014eb (2014/07/08)
Marketing Tracy, Brian. Electronic Library - HF5415.T6954 2014 (2014/06/23)
Understanding digital marketing : marketing strategies for engaging the digital generation Ryan, Damian., author. Electronic Library - HF5415.1265.R93 2014 (2014/06/23)
Customer innovation : customer-centric strategy for enduring growth Debruyne, Marion. Electronic Library - HF5415.5.D43 2014 (2014/06/16)
A practical guide to data mining for business and industry Ahlemeyer-Stubbe, Andrea, author. Electronic Library - HF5415.125.A42 2014 (2014/06/09)
A social strategy : how we profit from social media Piskorski, Mikołaj Jan, author. Electronic Library - HF5415.1265.P57 2014 (2014/05/29)
The Digital Market [electronic resource]er Ten New Skills You Must Learn to Stay Relevant and Custom Electronic Library - HF5415.W384 2014 (2014/05/26)
Service-dominant logic : premises, perspectives, possibilities Lusch, Robert F., author. Hodges Library - HF5415.5.L85 2014 (2014/05/20)
Entrepreneurial marketing : an effectual approach Nijssen, E. J. (Edwin Jacob), 1963- Electronic Library - HF5415.153.N52 2014 (2014/05/19)
The assault on childhood Goulart, Ron, 1933- Hodges Library - HF5827.G6 1970 (2014/05/15)
Customer value creation behavior Yi, Youjae. Electronic Library - HF5415.5.Y497 2015 (2014/05/12)
Decoding the new consumer mind : how and why we shop and buy Yarrow, Kit, 1958- author. Electronic Library - HF5415.32.Y37 2014 (2014/04/30)
Can't buy my love : how advertising changes the way we think and feel Kilbourne, Jean. Hodges Library - HF5823.K363 2000 (2014/04/29)
Goodvertising : creative advertising that cares Kolster, Thomas, 1978- Hodges Library - HF5823.K64 2012 (2014/04/29)
Purple cow : transform your business by being remarkable Godin, Seth. Hodges Library - HF5415.G578 2009 (2014/04/29)
Ultimate guide to pay-per-click advertising Stokes, Richard, 1971- Hodges Library - HF5415.1265.S753 2014 (2014/04/29)
Advertising menswear : masculinity and fashion in the British media since 1945 Jobling, Paul, author. Electronic Library - HF6161.M38J6195 2014 (2014/04/28)
The accidental marketer [electronic resource] : power tools for people who find themselves in market Spitale, Tom, author. Electronic Library - HF5415.13.S65 2014 (2014/04/28)
The handbook of logistics & distribution management : [understanding the supply chain] Rushton, Alan. Electronic Library - HF5415.7.R87 2014 (2014/04/28)
Obstructive marketing : restricting distribution of products and services in the age of asymmetric w Hyslop, Maitland, author. Electronic Library - HF5415.13.H97 2014 (2014/04/24)
Defending your brand : how smart companies use defensive strategy to deal with competitive attacks Calkins, Tim, author. Hodges Library - HF5415.15.C26 2014 (2014/04/22)
Connected CRM : implementing a data-driven, customer-centric business strategy Williams, David, 1963- author. Electronic Library - HF5415.5.W5823 2014 (2014/04/21)
The handbook of international advertising research [electronic resource] Electronic Library - HF5823.H36 2014 (2014/04/21)
Tobacco goes to college : cigarette advertising in student media, 1920-1980 Crawford, Elizabeth Crisp, 1977- Electronic Library - HF6161.T6C73 2014 (2014/04/16)
Marketing for growth : the role of marketers in driving revenues and profits Ellwood, Iain. Hodges Library - HF5415.E578 2014 (2014/04/15)
Handbook on the experience economy Electronic Library - HF5415.5.H36 2013 (2014/04/14)
Harnessing the power of social media and web analytics Electronic Library - HF5415.1265.H372 2014 (2014/04/14)
Marketing and consumption in modern Japan Usui, Kazuo, 1953- author. Electronic Library - HF5415.12.J3U768 2014 (2014/04/14)
The co-creation paradigm Ramaswamy, Venkatram, author. Electronic Library - HF5415.5.R354 2014 (2014/04/14)
The retargeting playbook : how to turn Web-window shoppers into customers Berke, Adam, author. Electronic Library - HF5415.1265.B466 2014 (2014/04/14)
Clueless in advertising Lwin, May (May O.) Hodges Library - HF5828.4.L85 2002 (2014/04/04)
How brands grow : what marketers don't know Sharp, Byron. Hodges Library - HF5415.1255.S52 2010 (2014/04/04)
Spin sucks : communication and reputation management in the digital age Dietrich, Gini. Hodges Library - HF5415.123.D54 2014 (2014/04/04)
Creative leaps : 10 lessons in effective advertising inspired at Saatchi & Saatchi Newman, Michael. Hodges Library - HF6181 .S23N49 2003 (2014/04/03)
Marketing research for managerial decision making Graeff, Timothy R. Hodges Library - HF5415.2.G6 2013 (2014/04/03)
Marketing strategy Ferrell, O. C. Hodges Library - HF5415.13.M3586 2014 (2014/04/03)
Chasing cool : standing out in today's cluttered marketplace Kerner, Noah. Hodges Library - HF5415.K456 2007 (2014/04/02)
Contemporary marketing Kurtz, David L., author. Hodges Library - HF5415.K846 2015 (2014/04/02)
Customer service : skills for success Lucas, Robert W. Hodges Library - HF5415.5.L83 2015 (2014/04/02)
Integrated couponing : a process-based framework for in-store coupon promotion handling in retail Winkelmann, Axel. Hodges Library - HF6127.W56 2006 (2014/04/01)
Jumpstart your customer service : 10 jolts to boost your customer service Doyle, Shawn, author. Hodges Library - HF5415.5.J86 2014 (2014/04/01)
Marketing and promoting your business : products and services Birt, Ian. Hodges Library - HF5415.B57 2013 (2014/04/01)
No B.S. guide to brand-building by direct response : the ultimate no holds barred plan to creating & Kennedy, Dan S., 1954- Hodges Library - HF5415.1255.K46 2014 (2014/04/01)
It's not the size of the data--it's how you use it : smarter marketing with analytics and dashboards Pauwels, Koen, 1971- author. Electronic Library - HF5415.2.P39 2014 (2014/03/31)
Branding and product design [electronic resource] : an integrated perspective Hestad, Monika. Electronic Library - HF5415.1255.H47 2013eb (2014/03/27)
Competitive advantage through mass-customization : self-assessment work book : 39 probing questions Tuominen, Kari. Electronic Library - HF5415.15.T86 2013eb (2014/03/27)
Competitive advantage through mass-customization : self-assessment work book : 39 probing questions Tuominen, Kari. Electronic Library - HF5415.15.T86 2012eb (2014/03/27)
Freud on Madison Avenue [electronic resource] : motivation research and subliminal advertising in Am Samuel, Lawrence R. Electronic Library - HF5415.34.S26 2010eb (2014/03/27)
How cool brands stay hot [electronic resource] : branding to generation y Bergh, Joeri van den, 1971- Electronic Library - HF5415.332.Y66B47 2013eb (2014/03/27)
Microsoft Dynamics CRM 2011 application design [electronic resource] : develop applications for any Pal, Mahender. Electronic Library - HF5415.5.P35 2012eb (2014/03/27)
Microsoft Dynamics CRM 2011 applications (MB2-868) certification guide [electronic resource] a pract Varghese, Danny. Electronic Library - HF5415.5.V374 2013eb (2014/03/27)
Microsoft Dynamics CRM 2011 scripting cookbook [electronic resource] : over 50 recipes to extend sys Tarla, Nicolae. Electronic Library - HF5415.5.T37 2013eb (2014/03/27)
Mobile magic : the Saatchi & Saatchi guide to mobile marketing Eslinger, Tom. Electronic Library - HF5415.1265.E85 2014eb (2014/03/27)
Recommend this! : delivering digital experiences that people want to share Thibeault, Jason. Electronic Library - HF5415.1265.T45 2014eb (2014/03/27)
Salesforce CRM admin cookbook [electronic resource] Goodey, Paul. Electronic Library - HF5415.5.G66 2013eb (2014/03/27)
Storyscaping : stop creating ads, start creating worlds Legorburu, Gaston. Electronic Library - HF5823.L446 2014eb (2014/03/27)
The challenges facing brand managers today [electronic resource] Electronic Library - HF5415.153.C43 2012eb (2014/03/27)
The human brand : how we relate to people, products, and companies Malone, Chris, 1969- Electronic Library - HF5415.32.M36 2014eb (2014/03/27)
Who's buying by age Electronic Library - HF5415.33.U6W46 2013eb (2014/03/27)

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