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Advertising (HF5415, HF5801-6182)

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Title (Link to Catalog Record) Author Location (Date Added)
Copywriting [electronic resource] : successful writing for design, advertising, and marketing Shaw, Mark, 1965- Electronic Library - HF5825.S53 2012eb (2013/10/03)
Encouraging sustainable behavior [electronic resource] : psychology and the environment Electronic Library - HF5415.32.E63 2014 (2013/10/03)
An introduction to qualitative market research [electronic resource] Imms, Mike. Electronic Library - HF5415.2.I46 2002eb (2013/09/25)
Analysis and interpretation in qualitative market research [electronic resource] Ereaut, Gill. Electronic Library - HF5415.2.E74 2002eb (2013/09/25)
Business-to-business marketing [electronic resource] Brennan, Ross, 1957- Electronic Library - HF5415.1263.B74 2007eb (2013/09/25)
Cases in marketing [electronic resource] Electronic Library - HF5415.12.E85C37 1997eb (2013/09/25)
Delivering results in qualitative market research [electronic resource] Lillis, Geraldine. Electronic Library - HF5415.2.L55 2002eb (2013/09/25)
Developing advertising with qualitative market research [electronic resource] Wardle, Judith. Electronic Library - HF5823.W416 2002eb (2013/09/25)
Interviewing groups and individuals in qualitative market research [electronic resource] Chrzanowska, Joanna. Electronic Library - HF5415.2.C487 2002eb (2013/09/25)
Latinos, Inc. [electronic resource] : the marketing and making of a people Dávila, Arlene M., 1965- Electronic Library - HF5415.33.U6D38 2012eb (2013/09/25)
Market theory and the price system [electronic resource] Kirzner, Israel M. Electronic Library - HF5415.K57 2011eb (2013/09/25)
Marketing [electronic resource] : the retro revolution Brown, Stephen, 1955 Mar. 23- Electronic Library - HF5415.B745 2001eb (2013/09/25)
Methods beyond interviewing in qualitative market research [electronic resource] Desai, Philly. Electronic Library - HF5415.2.D47 2002eb (2013/09/25)
New marketing strategies [electronic resource] : evolving flexible processes to fit market circumsta Chaston, Ian. Electronic Library - HF5415.13.C513 1999eb (2013/09/25)
Qualitative marketing research [electronic resource] Electronic Library - HF5415.2.Q328 2001eb (2013/09/25)
Relationship marketing [electronic resource] : theory and practice Electronic Library - HF5415.R455 1996eb (2013/09/25)
Resisting McDonaldization [electronic resource] Electronic Library - HF5415.32.R475 1999eb (2013/09/25)
Winning at new products [electronic resource] : creating value through innovation Cooper, Robert G. (Robert Gravlin), 1943- Electronic Library - HF5415.153.C65 2011eb (2013/09/25)
Key enablers for User-Centric advertising across next generation networks [electronic resource] Simoes, Jose. Electronic Library - HF6146.I58S56 2013 (2013/09/23)
Lean product development [electronic resource] : a manager's guide Mynott, Colin. Electronic Library - HF5415.15.M96 2012 (2013/09/16)
Your ad here [electronic resource] : the cool sell of guerrilla marketing Serazio, Michael. Electronic Library - HF5415.S373 2013 (2013/09/12)
Customers at work : new perspectives on interactive service work Electronic Library - HF5415.5.C868 2013 (2013/09/05)
Social media and integrated marketing communication : a rhetorical approach Persuit, Jeanne M., 1973- Electronic Library - HF5415.123.P477 2013 (2013/09/05)
Advertising, sex, and post-socialism : women, media, and femininity in the Balkans Ibroscheva, Elza, 1974- Hodges Library - HF5827.85.I27 2013 (2013/08/21)
Advertising at war [electronic resource] : business, consumers, and government in the 1940s Stole, Inger L. Electronic Library - HF5813.U6S767 2012 (2013/08/20)
Freud on Madison Avenue [electronic resource] : motivation research and subliminal advertising in Am Samuel, Lawrence R. Electronic Library - HF5415.34.S26 2010 (2013/08/20)
Visual merchandising : the image of selling Hodges Library - HF5845.V56 2013 (2013/08/13)
Marketing and the common good : essays from Notre Dame on societal impact Electronic Library - HF5415.M2186 2014 (2013/08/12)
Brand journalism Bull, Andy, 1956- Electronic Library - HF5415.1255.B85 2013 (2013/08/05)
What the new breed of CMOs know that you don't [electronic resource] Sachs, MaryLee. Electronic Library - HF5415.13.S2325 2013 (2013/08/05)
Emerging technologies [electronic resource] : socio-behavioral life cycle approaches Electronic Library - HF5415.155.E44 2013 (2013/07/29)
Inbound marketing and SEO [electronic resource] : insights from the Moz Blog Electronic Library - HF5415.1265.I53 2013 (2013/07/29)
Brand breakout : how emerging market brands will go global Kumar, Nirmalya. Electronic Library - HF5415.1255.K857 2013 (2013/07/22)
Marketing database analytics [electronic resource] : transforming data for competitive advantage Banasiewicz, Andrew D. Electronic Library - HF5415.125.B347 2013 (2013/07/22)
Creativity and advertising : affect, events and process McStay, Andrew, 1975- Hodges Library - HF5821.M37 2013 (2013/07/17)
American consumer culture and its society [electronic resource] : from F. Scott Fitzgerald's 1920s m Malkmes, Johannes. Electronic Library - HF5415.33.U6M35 2011eb (2013/06/28)
Apple's secret of success [electronic resource] : traditional marketing vs. cult marketing Schneiders, Sascha. Electronic Library - HF5415.1255.S36 2011eb (2013/06/28)
Customer relations [electronic resource] Electronic Library - HF5415.5.C835 2011eb (2013/06/28)
Marketing management and strategy [electronic resource] : an African casebook Electronic Library - HF5415.12.A35M37 2013 (2013/06/28)
Shopper marketing [electronic resource] : how to increase purchase decisions at the point of sale Electronic Library - HF5828.S56 2012eb (2013/06/28)
Social media and strategic communications [electronic resource] Electronic Library - HF5415.1265.S636 2013 (2013/06/28)
Working the crowd [electronic resource] : social media marketing for business Brown, Eileen. Electronic Library - HF5415.1265.B76 2012eb (2013/06/28)
Promotional culture and convergence [electronic resource] : markets, methods, media Electronic Library - HF6146.I58P76 2013 (2013/06/27)
Delight your customers [electronic resource] : 7 simple ways to raise your customer service from ord Curtin, Steve. Electronic Library - HF5415.335.C867 2013 (2013/06/24)
Emotions and consumption behaviour [electronic resource] Soscia, Isabella. Electronic Library - HF5415.32.S67 2013 (2013/06/24)
Microdomination [electronic resource] : how to leverage social media and content marketing to build Young, Trevor. Electronic Library - HF5415.13.Y68 2013 (2013/06/24)
Flux : what marketing managers need to navigate the new environment Hodges Library - HF5415.13.F598 2012 (2013/06/11)
Marketing navigation [electronic resource] : how to keep your marketing plan on course Bradford, Edmund. Electronic Library - HF5415.13.B73 2012 (2013/06/10)
The science of marketing [electronic resource] : when to tweet, what to post, how to blog, and other Zarrella, Dan. Electronic Library - HF5415.1265.Z367 2013 (2013/06/10)
The dominant influence of marketing in the 21st Century [electronic resource] : the marketing leviat Electronic Library - HF5415.D639 2013 (2013/05/30)
Strategic customer management [electronic resource] : integrating relationship marketing and CRM Payne, Adrian. Electronic Library - HF5415.5.P395 2013 (2013/05/20)
The compliance business and its customers [electronic resource] : gainging competitive advantage by Kasabov, Edward. Electronic Library - HF5415.5.K37 2012 (2013/05/20)
Customer sense : how the 5 senses influence buying behavior Krishna, Aradhna. Hodges Library - HF5415.K674 2013 (2013/05/14)
Managing knock your socks off service [electronic resource] Bell, Chip R. Electronic Library - HF5415.5.B436 2013 (2013/05/14)
Brand Bible [electronic resource] : the complete guide to building, designing, and sustaining brands Millman, Debbie. Electronic Library - HF5415.1255.M548 2012 (2013/05/06)
How to write a marketing plan [electronic resource] Westwood, John, 1947- Electronic Library - HF5415.13.W48 2013 (2013/05/06)
The retail value proposition [electronic resource] : crafting unique experiences at compelling price Murray, Kyle B. (Kyle Bayne), 1973- Electronic Library - HF5415.M87 2013 (2013/05/06)
Branding and product design [electronic resource] : an integrated perspective Hestad, Monika. Electronic Library - HF5415.1255.H47 2013 (2013/05/01)
Advanced database marketing [electronic resource] : innovative methodologies and applications for ma Electronic Library - HF5415.126.A377 2013 (2013/04/29)
Get clients now! [electronic resource] : a 28-day marketing program for professionals, consultants, Hayden, C. J. Electronic Library - HF5415.H296 2013 (2013/04/29)
The Routledge companion to advertising and promotional culture [electronic resource] Electronic Library - HF5823.R6788 2013 (2013/04/29)
The retail revival [electronic resource] : reimagining business for the new age of consumerism Stephens, Doug. Electronic Library - HF5415.32.S74 2013 (2013/04/29)
Anime's media mix [electronic resource] : franchising toys and characters in Japan Steinberg, Marc, 1977- Electronic Library - HF5415.17.S74 2012eb (2013/04/24)
Brand thinking and other noble pursuits [electronic resource] Millman, Debbie. Electronic Library - HF5415.1255.M55 2011eb (2013/04/24)
Decoded [electronic resource] : the science behind why we buy Barden, Phil. Electronic Library - HF5415.32.B37 2013eb (2013/04/24)
Envisioning collaboration [electronic resource] : group verbal-visual composing in a system of creat Cross, Geoffrey A. Electronic Library - HF5825.C76 2011eb (2013/04/24)
Fashion marketing communications [electronic resource] Lea-Greenwood, Gaynor. Electronic Library - HF6161.C44L43 2013eb (2013/04/24)
Handbook of brand relationships [electronic resource] Electronic Library - HF5415.55.H357 2009eb (2013/04/24)
New vocabularies, old ideas [electronic resource] : culture, Irishness and the advertising industry O'Boyle, Neil. Electronic Library - HF5823.O26 2011eb (2013/04/24)
Pimp my site [electronic resource] : the DIY guide to SEO, search marketing, social media and online Wynne, Paula. Electronic Library - HF5415.1265.W96 2012eb (2013/04/24)
Pinterest marketing [electronic resource] : an hour a day Cario, Jennifer Evans. Electronic Library - HF5415.1265.C37 2013eb (2013/04/24)
Retail marketing and branding [electronic resource] : a definitive guide to maximizing ROI Perrey, Jesko. Electronic Library - HF5415.1255.P47 2013eb (2013/04/24)
Strategic customer management [electronic resource] : strategizing the sales organization Piercy, Nigel. Electronic Library - HF5415.5.P54 2009eb (2013/04/24)
This little kiddy went to market [electronic resource] : the corporate capture of childhood Beder, Sharon. Electronic Library - HF5415.332.C45B43 2009eb (2013/04/24)
Consumer cosmopolitanism in the age of globalization [electronic resource] Electronic Library - HF5415.32.C653 2012 (2013/04/23)

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