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Advertising (HF5415, HF5801-6182)

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Title (Link to Catalog Record) Author Location (Date Added)
Digital advertising : issues and trends in an online world Hodges Library - HF6146.I58D54 2014 (2014/11/26)
The advertising effect : how to change behaviour Ferrier, Adam, author. Hodges Library - HF5822.F47 2014 (2014/11/26)
Read me [electronic resource] : 10 lessons for writing great copy Horberry, Roger. Electronic Library - HF5825.H67 2014 (2014/11/24)
101 ways to connect with your customers, chiefs, and co-workers Silvis, Carol A., author. Hodges Library - HF5415.5.S555 2015 (2014/11/12)
Controversies in contemporary advertising Sheehan, Kim. Hodges Library - HF5823.S4854 2014 (2014/11/12)
Unconscious branding : how neuroscience can empower (and inspire) marketing Van Praet, Douglas, author. Hodges Library - HF5415.32.V36 2014 (2014/11/12)
Herding cats : a strategic approach to social media marketing Rohm, Andrew, author. Hodges Library - HF5415.1265.R64 2014 (2014/11/10)
The mindful marketer : how to stay present and profitable in a data-driven world Nirell, Lisa, 1961- author. Electronic Library - HF5415.1255.N57 2014 (2014/11/10)
Digital marketing guidebook : integrating strategy and tactics with values Kaufman, Ira Morton, 1947- Electronic Library - HF5415.1265.K386 2015 (2014/11/03)
Marketing with social media : 10 easy steps to success for business Coles, Linda, author. Electronic Library - HF5415.1265.C65 2015 (2014/11/03)
The Huns have got my gramophone! : advertisements from the Great War Doran, Amanda-Jane. Hodges Library - HF5813.G7D67 2014 (2014/10/29)
The innovative lean machine : synchronizing people, branding, and strategy to win in the marketplace Sgroi, Anthony. Electronic Library - HF5415.1255.S524 2014 (2014/10/28)
Who's buying by race and hispanic origin [electronic resource]. Electronic Library - HF5415.33.U6W46 9th ed. (2014/10/28)
Dynamic customer strategy : today's CRM Tanner, John F., author. Electronic Library - HF5415.55.T253 2014 (2014/10/20)
How to measure digital marketing : metrics for assessing impact and designing success Flores, Laurent, author. Electronic Library - HF5415.1265.F58 2014 (2014/10/20)
Who's Buying By Age [electronic resource] Electronic Library - HF5415.32.W46 2014 (2014/10/20)
Why marketing to women doesn't work : using market segmentation to understand consumer needs Darroch, Jenny, author. Electronic Library - HF5415.332.W66D37 2014 (2014/10/20)
We are what we sell : how advertising shapes American life ... and always has Electronic Library - HF5805.W394 2014 (2014/10/17)
Advertising : types of methods, perceptions and impact on consumer behavior Electronic Library - HF5823.A452 2014 (2014/10/16)
Advertising Transformed [electronic resource] : the New Rules for the Digital Age Van Dyck, Fons. Electronic Library - HF5823.V24 2014 (2014/10/16)
Advertising and design [electronic resource] : interdisciplinary perspectives on a cultural field Electronic Library - HF5821.A2846 2014 (2014/10/16)
Targeted : how technology is revolutionizing advertising and the way companies reach consumers Smith, Mike, 1966- Hodges Library - HF6146.I58S65 2015 (2014/10/16)
Trendology : building an advantage through data-driven real-time marketing Kerns, Chris. Hodges Library - HF5415.K457 2014 (2014/10/16)
100 ways to create a great ad Collins, Tim, author. Hodges Library - HF5814.C65 2014 (2014/10/15)
Advertising and promotion : an integrated marketing communications perspective Belch, George E. (George Edward), 1951- author. Hodges Library - HF5823.B387 2015 (2014/10/14)
Brand zero : the complete branding guide for start-ups Tai, Jacky. Electronic Library - HF5415.1255.T35 2014eb (2014/10/14)
Global experience industries [electronic resource] : the business of the experience economy Christensen, Jens. Electronic Library - HF5415.5.C47 2009eb (2014/10/14)
Marketing to millennials [electronic resource] : reach the largest and most influential generation o Fromm, Jeff. Electronic Library - HF5415.332.Y66F76 2013eb (2014/10/14)
Mobile telecommunication customer loyalty in Nigeria : determining factors Bello, Olayiwola, author. Electronic Library - HF5415.525.B455 2013eb (2014/10/14)
Salesforce CRM [electronic resource] : the definitive admin handbook Goodey, Paul. Electronic Library - HF5415.5.G66 2013eb (2014/10/14)
Special issue on qualitative research in logistics and supply chain management [electronic resource] Electronic Library - HF5415.7.S64 2012eb (2014/10/14)
The history of marketing science [electronic resource] Electronic Library - HF5415.2.H55 2015 (2014/10/13)
Handbook of developments in consumer behaviour Hodges Library - HF5415.32.H363 2012 (2014/10/10)
Handbook of research on international advertising Hodges Library - HF5814.H36 2014 (2014/10/10)
Connect : how to use data and digital marketing to create lifetime customers Petersen, Lars Birkholm. Electronic Library - HF5415.1265.P486 2014 (2014/09/22)
Global fashion brands : style, luxury & history Hodges Library - HF5415.1255.G56 2014 (2014/09/17)
Marketing communications [electronic resource] Eagle, Lynne, author. Electronic Library - HF5415.123.E24 2015 (2014/09/15)
Product development : a structured approach to consumer product development, design, and manufacture Mital, Anil, author. Electronic Library - HF5415.153.M58 2014 (2014/09/15)
Inbound marketing : attract, engage, and delight customers online Halligan, Brian, 1967- author. Electronic Library - HF5415.1265.H35 2014 (2014/09/08)
Social psychology of consumer behavior [electronic resource] Electronic Library - HF5415.32.S596 2009 (2014/09/05)
CRM systems in industrial companies : intra- and inter-organizational effects Perna, Andrea, 1980- author. Hodges Library - HF5415.5.P47 2014 (2014/09/03)
Pricing, online marketing behavior, and analytics Viglia, Giampaolo, author. Hodges Library - HF5415.1265.V54 2014 (2014/09/03)
Handbook of research on effective marketing in contemporary globalism Electronic Library - HF5415.H18672 2014 (2014/09/01)
The interdisciplinary science of consumption Electronic Library - HF5415.32.I575 2014 (2014/08/27)
Customers inside, customers outside : designing and succeeding with enterprise customer-centricity c Lowenstein, Michael W., 1942- author. Electronic Library - HF5415.5.L685 2014 (2014/08/25)
Hello, my name is awesome : how to create brand names that stick Watkins, Alexandra. Electronic Library - HF5415.1255.W38 2014 (2014/08/25)
Business-to-business : a global network perspective Glowik, Mario. Electronic Library - HF5415.1263.G56 2014 (2014/08/18)
Quality of experience engineering for customer added value services : from evaluation to monitoring Electronic Library - HF5415.5.Q83 2014 (2014/08/18)
The definitive book of branding Electronic Library - HF5415.1255.D44 2014 (2014/08/18)
Customer experience 3.0 : high-profit strategies in the age of techno service Goodman, John A., author. Electronic Library - HF5415.5.G67195 2014 (2014/08/11)
The marketing performance blueprint : strategies and technologies to build and measure business succ Roetzer, Paul, 1978- Electronic Library - HF5415.R5666 2014 (2014/08/11)
The consuming instinct : what juicy burgers, Ferraris, pornography, and gift giving reveal about hum Saad, Gad. Hodges Library - HF5415.32.S18 2011 (2014/08/08)
Marketing management Kotler, Philip. Hodges Library - HF5415.13.K64 2012 (2014/08/07)
Soap, sex, and cigarettes : a cultural history of American advertising Sivulka, Juliann. Hodges Library - HF5813.U6S55 2012 (2014/08/07)
Technology, business and the market : from R. and D. to desirable products Sheldrake, John, 1944- Electronic Library - HF5415.2.S52 2014 (2014/08/07)
Supply chain management : strategy, planning, and operation Chopra, Sunil, 1960- Hodges Library - HF5415.13.C533 2013 (2014/08/06)
Integrated marketing communication : creative strategy from idea to implementation Blakeman, Robyn, 1958- author. Electronic Library - HF5415.123.B557 2014 (2014/08/04)
The product manager's desk reference Haines, Steven, author. Hodges Library - HF5415.15.H335 2014 (2014/08/01)
Transcultural marketing : building customer relationships in multicultural America Tharp, Marye C., author. Hodges Library - HF5415.332.M56T48 2014 (2014/08/01)
Engaging customers using big data : how marketing analytics are transforming business Sathi, Arvind, author. Hodges Library - HF5415.13.S273 2014 (2014/07/25)
From great to gone : why FMCG companies are losing the race for customers Lorange, Peter, author. Electronic Library - HF5415.2.L67 2014 (2014/07/22)
Life cycle assessment (LCA) : a guide to best practice Klöpffer, Walter, 1938- author. Electronic Library - HF5415.155.K56 2014 (2014/07/22)
Visual pollution [electronic resource] : advertising, signage and environmental quality Portella, Adriana. Electronic Library - HF5841.P58 2013 (2014/07/22)
Brand mascots : and other marketing animals Electronic Library - HF6146.A27B73 2014 (2014/07/21)
Strategic integrated marketing communications Percy, Larry, author. Electronic Library - HF5415.123.P475 2014 (2014/07/21)
Web Marketing That Works [electronic resource] : Confessions from the Marketing Trenches Franklin, Adam. Electronic Library - HF5415.1265.F73 2014 (2014/07/21)
The discourse of online consumer reviews Vasquez, Camilla, author. Electronic Library - HF5415.32.V37 2014 (2014/07/14)
Advertising on Google [electronic resource] : the high performance cookbook Cutura, Kristina. Electronic Library - HF6146.I58C88 2013eb (2014/07/08)
An investigation on contemporary consumer resistance [electronic resource] : how Web 2.0 makes consu König, Martin. Electronic Library - HF5415.32.K665 2012eb (2014/07/08)
Decoding the new consumer mind : how and why we shop and buy Yarrow, Kit, 1958- author. Electronic Library - HF5415.32.Y377 2014 eb (2014/07/08)
Governance and internal controls for cutting edge IT Worstell, Karen F. Electronic Library - HF5415.1.W67 2013eb (2014/07/08)
Lead generation for dummies Rothman, Dayna, author. Electronic Library - HF5415.13.R684 2014eb (2014/07/08)
Marketing automation for dummies Sweezey, Mathew, author. Electronic Library - HF5415.126.S944 2014eb (2014/07/08)
Microsoft Dynamics CRM 2011 reporting [electronic resource] : everything you need to know to work wi Sinay, Damian. Electronic Library - HF5415.5.S56 2013eb (2014/07/08)
Neuromarketing in the B-to-B-sector [electronic resource] : importance, potential and its implicatio Gentner, Friedrich. Electronic Library - HF5415.12615.G46 2012eb (2014/07/08)

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