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Advertising (HF5415, HF5801-6182)

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Title (Link to Catalog Record) Author Location (Date Added)
Tobacco goes to college : cigarette advertising in student media, 1920-1980 Crawford, Elizabeth Crisp, 1977- Electronic Library - HF6161.T6C73 2014 (2014/04/16)
Handbook on the experience economy Electronic Library - HF5415.5.H36 2013 (2014/04/14)
Harnessing the power of social media and web analytics Electronic Library - HF5415.1265.H372 2014 (2014/04/14)
Marketing and consumption in modern Japan Usui, Kazuo, 1953- author. Electronic Library - HF5415.12.J3U768 2014 (2014/04/14)
The co-creation paradigm Ramaswamy, Venkatram, author. Electronic Library - HF5415.5.R354 2014 (2014/04/14)
The retargeting playbook : how to turn Web-window shoppers into customers Berke, Adam, author. Electronic Library - HF5415.1265.B466 2014 (2014/04/14)
It's not the size of the data--it's how you use it : smarter marketing with analytics and dashboards Pauwels, Koen, 1971- author. Electronic Library - HF5415.2.P39 2014 (2014/03/31)
Branding and product design [electronic resource] : an integrated perspective Hestad, Monika. Electronic Library - HF5415.1255.H47 2013eb (2014/03/27)
Competitive advantage through mass-customization : self-assessment work book : 39 probing questions Tuominen, Kari. Electronic Library - HF5415.15.T86 2013eb (2014/03/27)
Competitive advantage through mass-customization : self-assessment work book : 39 probing questions Tuominen, Kari. Electronic Library - HF5415.15.T86 2012eb (2014/03/27)
Freud on Madison Avenue [electronic resource] : motivation research and subliminal advertising in Am Samuel, Lawrence R. Electronic Library - HF5415.34.S26 2010eb (2014/03/27)
How cool brands stay hot [electronic resource] : branding to generation y Bergh, Joeri van den, 1971- Electronic Library - HF5415.332.Y66B47 2013eb (2014/03/27)
Invisible [electronic resource] : how millennials are changing the way we sell Gross, T. Scott. Electronic Library - HF5415.332.Y66G76 2012eb (2014/03/27)
Microsoft Dynamics CRM 2011 application design [electronic resource] : develop applications for any Pal, Mahender. Electronic Library - HF5415.5.P35 2012eb (2014/03/27)
Microsoft Dynamics CRM 2011 applications (MB2-868) certification guide [electronic resource] a pract Varghese, Danny. Electronic Library - HF5415.5.V374 2013eb (2014/03/27)
Microsoft Dynamics CRM 2011 scripting cookbook [electronic resource] : over 50 recipes to extend sys Tarla, Nicolae. Electronic Library - HF5415.5.T37 2013eb (2014/03/27)
Mobile magic : the Saatchi & Saatchi guide to mobile marketing Eslinger, Tom. Electronic Library - HF5415.1265.E85 2014eb (2014/03/27)
Recommend this! : delivering digital experiences that people want to share Thibeault, Jason. Electronic Library - HF5415.1265.T45 2014eb (2014/03/27)
Salesforce CRM admin cookbook [electronic resource] Goodey, Paul. Electronic Library - HF5415.5.G66 2013eb (2014/03/27)
Storyscaping : stop creating ads, start creating worlds Legorburu, Gaston. Electronic Library - HF5823.L446 2014eb (2014/03/27)
The challenges facing brand managers today [electronic resource] Electronic Library - HF5415.153.C43 2012eb (2014/03/27)
The human brand : how we relate to people, products, and companies Malone, Chris, 1969- Electronic Library - HF5415.32.M36 2014eb (2014/03/27)
Who's buying by age Electronic Library - HF5415.33.U6W46 2013eb (2014/03/27)
Who's buying by race and hispanic origin Electronic Library - HF5415.33.U6W46 2013eb (2014/03/27)
Marketing in context : setting the scene Hackley, Christopher E. Hodges Library - HF5415.1255.H33 2013 (2014/03/25)
Supply chain visibility [electronic resource] : from theory to practice McIntire, Jonah Saint. Electronic Library - HF5415.6.M35 2014 (2014/03/17)
Brand esSense : using sense, symbol and story to design brand identity Gains, Neil. Electronic Library - HF5415.1255.G35 2014 (2014/03/03)
Internet mercenaries and viral marketing : the case of Chinese social media Wu, Mei, 1954- author. Electronic Library - HF5415.12.C5W785 2014 (2014/03/03)
Communicating the new : methods to shape and accelerate innovation Erwin, Kim, 1965- author. Electronic Library - HF5415.123.E79 2014 (2014/02/17)
The 20 Ps of marketing : a complete guide to marketing strategy Pearson, David, 1950- Electronic Library - HF5415.13.P36 2014 (2014/02/17)
Social media 101 [electronic resource] : tactics and tips to develop your business online Brogan, Chris. Electronic Library - HF5415.1265.B758 2010 (2014/02/14)
The Made in Germany champion brands : nation branding, innovation and world export leadership Joseph, Ugesh Anthony. Electronic Library - HF5415.1255.J678 2013 (2014/02/12)
Encyclopedia of major marketing strategies Encyclopedia of major marketing campaigns. Hodges Library - HF5837.E53 2013 (2014/02/10)
Accounting for tastes [electronic resource] Becker, Gary S. (Gary Stanley), 1930- Electronic Library - HF5415.32.B43 1996eb (2014/02/05)
Advertising on trial [electronic resource] : consumer activism and corporate public relations in the Stole, Inger L. Electronic Library - HF5813.U6S77 2006eb (2014/02/05)
Behavioural targeting [electronic resource] : an online analysis for efficient media planning? Klever, Alice. Electronic Library - HF5415.1265.K54 2009eb (2014/02/05)
Blue Ocean Strategy for small and mid-sized companies in Germany [electronic resource] : development Siegemund, Carsten. Electronic Library - HF5415.12.G3S54 2008eb (2014/02/05)
Business networks in Japan [electronic resource] : supplier-customer interaction in product developm Laage-Hellman, Jens. Electronic Library - HF5415.1263.L3 1997eb (2014/02/05)
Consumer behavior [electronic resource] Electronic Library - HF5415.32.C6586 2009eb (2014/02/05)
Consumer satisfaction [electronic resource] : advancements in theory, modeling, and empirical findin Peluso, Alessandro M., 1978- Electronic Library - HF5415.335.P45 2011eb (2014/02/05)
Contemporary issues in marketing management [electronic resource] Electronic Library - HF5415.13.C654 2011eb (2014/02/05)
Domesticating the world [electronic resource] : African consumerism and the genealogies of globaliza Prestholdt, Jeremy. Electronic Library - HF5415.33.A354P74 2008eb (2014/02/05)
English in marketing [electronic resource] : international communication strategies in small and med Sternkopf, Sylva-Michèle. Electronic Library - HF5415.123.S74 2005eb (2014/02/05)
Entering the Brazilian market [electronic resource] : a guide for LEAN consultants Ericson, Kristina. Electronic Library - HF5415.12.B6E75 2009eb (2014/02/05)
Global advertising in a cultural context [electronic resource] Milenković, Mirjana. Electronic Library - HF5823.M55 2009eb (2014/02/05)
Innovation, product development and commercialization [electronic resource] : case studies and key p Rafinejad, Dariush, 1943- Electronic Library - HF5415.15.R32 2007eb (2014/02/05)
Marketing strategies of Chinese companies [electronic resource] : focus on Germany und Europe Tang, Fenghua. Electronic Library - HF5415.12.C6T36 2010eb (2014/02/05)
Mass marketing and consumer fraud [electronic resource] : background, issues and data Electronic Library - HF5415.1.M377 2010eb (2014/02/05)
Microsoft Dynamics CRM 2011 customization & configuration (MB2-866) certification guide [electronic Benson, Neil. Electronic Library - HF5415.5.B46 2012eb (2014/02/05)
New perspectives on consumer culture theory and research [electronic resource] Electronic Library - HF5415.32.N49 2012eb (2014/02/05)
Oracle CRM On Demand administration essentials [electronic resource] : a one-stop implementation ref Rao, Padmanabha. Electronic Library - HF5415.5.R36 2012eb (2014/02/05)
Persuasive signs [electronic resource] : the semiotics of advertising Beasley, Ron, 1945- Electronic Library - HF5823.B3725 2002eb (2014/02/05)
The Facebook guide to small business marketing [electronic resource] Ramon, Ray. Electronic Library - HF5415.1265.R36 2013eb (2014/02/05)
The changing MO of the CMO [electronic resource] : how the convergence of brand and reputation is af Sachs, MaryLee. Electronic Library - HF5415.1255.S23 2011eb (2014/02/05)
The great American blow-up [electronic resource] : puffery in advertising and selling Preston, Ivan L., 1931- Electronic Library - HF5813.U6P68 1996eb (2014/02/05)
The impact of cultural characteristics on international web design in marketing communications [elec Breitenöder, Anna F. Electronic Library - HF5415.1265.B74 2009eb (2014/02/05)
The joyless economy [electronic resource] : the psychology of human satisfaction Scitovsky, Tibor. Electronic Library - HF5415.3.S355 1992eb (2014/02/05)
Value innovation portfolio management [electronic resource] : achieving double-digit growth through Electronic Library - HF5415.153.V35 2006eb (2014/02/05)
Creativity in marketing communications Karimova, Gulnara Z. Hodges Library - HF5823.K276 2013 (2014/02/04)
Marketing in the cyber era : strategies and emerging trends Electronic Library - HF5415.1265.M3275 2014 (2014/02/03)
Neuromarketing in action : how to talk and sell to the brain Bayle-Tourtoulou, Anne-Sophie. Electronic Library - HF5415.12615.B39 2013 (2014/02/03)
The art of social selling : finding and engaging customers on Twitter, Facebook, LinkedIn, and other Belew, Shannon. Electronic Library - HF5415.1265.B45 2014 (2014/02/03)
Romancing the brand : how brands create strong, intimate relationships with customers Halloran, Tim, 1969- Electronic Library - HF5415.1255.H35 2014 (2014/01/27)
Advertising : concept and copy Felton, George, 1947- Hodges Library - HF5823.F43 2013 (2014/01/22)
Globalization, culture, and branding : how to leverage cultural equity for building iconic brands in Torelli, Carlos J. Hodges Library - HF5415.1255.T67 2013 (2014/01/22)
Newsjacking : the Urgent Genius of real-time advertising Hunter, G. G. (Grant Gordon), 1949- author. Hodges Library - HF5823.H86 2013 (2014/01/22)
Promotional culture and convergence : markets, methods, media Hodges Library - HF6146.I58P76 2013 (2014/01/14)
Hidden in plain sight : how to create extraordinary products for tomorrow's customers Chipchase, Jan. Hodges Library - HF5415.2.C46 2013 (2014/01/07)
Global logistics strategies : delivering the goods Manners-Bell, John. Electronic Library - HF5415.6.M317 2014 (2014/01/06)
Tilt : shifting your strategy from products to customers Dawar, N. (Niraj), author. Hodges Library - HF5415.5.D385 2013 (2014/01/06)
Hard sell : advertising, affluence and transatlantic relations, c. 1951-69 Nixon, Sean, 1966- author. Hodges Library - HF5813.G7N59 2013 (2014/01/02)
Selling under the swastika : advertising and commercial culture in Nazi Germany Swett, Pamela E., 1970- author. Electronic Library - HF5813.G4S94 2013 (2014/01/02)
The essential persona lifecycle : your guide to building and using personas Adlin, Tamara. Hodges Library - HF5415.15.A35 2010 (2014/01/02)
True alignment : linking company culture with customer needs for extraordinary results Papke, Edgar, author. Electronic Library - HF5415.P2384 2014 (2013/12/30)
880-01 Store brand image design = shang dian pin pai xing xiang she ji Electronic Library - HF5415.1255.S76 2012 (2013/12/23)

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