Guide to Public Opinion
Periodicals
There are several publications received in the Periodicals Room (2nd Floor) that are useful to a researcher interested in public opinion. Some of the more popular ones are: American Demographics (HB3505.A66), Public Opinion Quarterly (HM261.AP8), Journal of Advertising Research (HP5801.J83), Journal of Applied Communication Research (HM258.J67), and National Journal Group's Policy Central.
This site contains polls from a variety of sources that cover public opinion on policy issues. It also contains the full text of questions.
- PollingReport.com
Published twice a month, this e-journal publishes results of the some of the latest surveys from organizations such as Gallup, Yankelovich, and Harris. Polling Report is an independent, nonpartisan resource on American public opinion.
