Marketing and Advertising
Subject Guides: Business and Economics
Advertising Expenditures
Agency & Client Directories
Brands & Products
Demographics & Consumer Buying Power
U.S. Government Sources
Unofficial Sources
Guides & Internet Gateways
Market Surveys & Research Reports
Media Rates
Rankings & Market Share
Locating Articles
Locating Books
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ADVERTISING EXPENDITURES
Ad Age Data Center <http://www.adage.com/datacenter.cms>
A collection of advertising data and rankings drawn from Advertising
Age, the industry trade journal. Covers brands, advertisers,
and the industry.
Ad $ Summary Ref. HF5813 .U6L3
Sometimes referred to as LNA/Leading National Advertisers,
provides total advertising expenditures and media used for
products by brand and parent company. Rankings of ad expenditures
by industry, media total and media type are also included.
Advertising Redbooks.com A UT Libraries business database
Electronic version of the Standard Directory of Advertisers and the Standard Directory of Advertising Agencies. The corporate/advertiser section covers 21,000 companies that allocate over $200,000 annually for advertising campaigns.
May include the amount spent and the media used by each company.
AGENCY & CLIENT DIRECTORIES
Broadcasting and Cable Yearbook Ref. TK6540.B852
Primarily a directory of television and radio stations, cable
and satellite operators, and programming services but also
includes some market area statistics.
Gale Directory of Publications and Broadcast Media Ref. PN4699.A94
Arranged geographically, use to identify media (newspapers,
magazines, newsletters, radio, television, and cable systems)
in a specific location. Has indexes of ethnic and fraternal
publications, radio station formats, trade and professional
publications, and more.
Green Book: International Directory of Marketing Research and Services
<http://www.greenbook.org/>
Profiles marketing research agencies in the U.S. and abroad
and the services and facilities available from each. Search
by location, research services, research specialty, computer
programs used, etc.
Advertising Redbooks.com A UT Libraries business database
Electronic version of the Standard Directory of Advertisers and the Standard Directory of Advertising Agencies. The agency section lists top personnel, major accounts,
total approximate annual billings, and media types used. The corporate/advertiser section covers
21,000 companies that allocate over $200,000 annually for advertising campaigns.
Identifies the ad agency used and may include the amount spent and the media used by each company.
BRANDS & PRODUCTS
Ad*Access 1911-1955 <http://scriptorium.lib.duk.edu/adaccess/>
Images and information on advertisements from U.S. newspapers
and magazines dated 1911-1955. Arranged in five categories:
radio, television, transportation, beauty and hygiene, and
World War II.
Brands and Their Companies Ref.T223.V4A22
An alphabetical list of 400,000 brand names with a description
of the product and the manufacturer's name. Includes company
contact information.
ConsumerSearch.com
<http://www.consumersearch.com/www/>
For products in a dozen broad categories, ConsumerSearch offers
summaries of reviews found in a variety of publications, with
web links where available; analysis of who the reviewers are
and what they say; plus a list of the top-rated product brands
according to the reviews.
ConsumerWorld<http://www.consumerworld.org/>
Hundreds of links to personal finance and consumer affairs
Web sites, ranging from air travel and consumer credit to
mortgage rates and product reviews.
Emergence
of Advertising in America 1850-1920 <http://scriptorium.lib.duke.edu/eaa/>
Examples of advertising images and publications from 1850-1920.
Focus is on tobacco, food, cameras, beauty and hygiene, and
other consumer products.
Encyclopedia of Consumer Brands Ref. HG5415.3.E527
Brief (2-4 pages) histories of 600 brands that have become
household words in America in the past fifty years. Each outlines
how the product originated, was first marketed, and has evolved.
Simmons Choices III/Study of Media and Markets A UT Libraries business database
An extended annual survey of consumer buying habits and brand
and product preferences coordinated with demographic characteristics
and media preferences. Available only within the UT
Libraries.
DEMOGRAPHICS & CONSUMER BUYING POWER: From U.S. Government Sources
American FactFinder <http://factfinder.census.gov/>
Quick access to population, housing, and economic data from
the current U.S. census presented as tables or maps. Data
is available for states, counties, or cities.
Consumer
Expenditure Surveys <http://www.bls.gov/cex/>
From the U.S. Bureau of Labor
Statistics, <http://stats.bls.gov/>
the results of a quarterly and annual review of consumer
spending presented in several broad categories.
County and City Extra: Annual Metro, City, and County Data Book Ref. HA203.C68
Provides statistical portraits of states, counties, metro
areas, congressional districts, and all cities with a population
over 25,000.
FedStats
<http://www.fedstats.gov/>
Quick access to statistics ranging from agriculture to wages,
and produced by over 70 federal government agencies. Search
by agency, subject, or keyword; browse the latest census figures
for states and counties; or link to the Statistical
Abstract of the United States.
LexisNexis Statistical A UT Libraries business database
Helps to identify publications containing specific statistical
data from either the U.S. government or from trade and professional
associations and state agencies. Copies of most of the publications
are available in the UT Libraries in microfiche, paper, or
electronically.
U.S. Census Bureau publications <http://www.census.gov/>
Links to all the publications of the U.S. Bureau of the Census,
the source of the most reliable demographic, social, and economic
data on the U.S. population.
DEMOGRAPHICS & CONSUMER BUYING POWER: From Unofficial Sources
Demographics USA Ref. HF5415.2 .S84
An annual survey of consumer buying power presenting detailed
market, population, household, and retail sales data for the
U.S. as a whole, for states, and for counties. Also has market
data projections, buying power index, and effective buying
income.
Editor and Publisher Market Guide Ref. HF5905.E38
Provides market data for over 1600 U.S. and Canadian cities
with a daily newspaper, including summary data on the local
community. Also included are statistics and rankings of income,
population, and retail sales for states and counties.
The Lifestyle Market Analyst Ref. HF5415.33
A guide to consumer markets covering 300 U.S. metropolitan
markets and providing a mix of demographic, geographic, and
lifestyle information. Helps in identifying customers, how
they spend their time, and how they differ from other markets.
Simmons Choices III/Study of Media and Markets A UT Libraries business database
An extended annual survey of consumer buying habits and brand
and product preferences coordinated with demographic characteristics
and media preferences. Also available in paper from 1979-1994
(HF5415.2 .S554 Hodges stacks) Available only within
the UT Libraries.
GUIDES & INTERNET GATEWAYS
Advertising Age <http://www.adage.com/>
The web edition of the major trade journal in the field includes
access to recent articles, special reports, an international
edition, and the Ad Age Dataplace-a collection of industry
data and rankings.
Advertising World <http://advertising.utexas.edu/world/>
The most extensive collection of advertising related links
on the Web. Useful for both students and professionals as
a gateway site.
Do's and Don'ts in Advertising Ref. HF5831.N28
Published for advertisers and advertising agencies by the
Council of Better Business Bureaus, this service clarifies
and explains the Advertising Code of American Business and
other standards that regulate the advertising industry.
KnowThis.com:
The Marketing Virtual Library <http://www.knowthis.com/>
One of the most comprehensive lists of marketing links on
the Web with topics of interest to consumers, academic researchers,
and marketing professionals. Includes a section on Internet marketing.
MARKET SURVEYS & RESEARCH REPORTS
Circulation Ref. HF5905 .A57
Provides statistical analysis of newspaper circulation and
penetration by metropolitan area, county, and television viewing
area. A similar analysis is included for 22 national magazines
and newspaper supplements.
Handbook of Marketing Scales Ref. HF5415.3.B323 1999
A compilation of measures used in consumer behavior and marketing
research. Useful as a guide to instruments for use in survey research.
IBISWorld
A UT Libraries business database
A comprehensive collection of full-text industry reports including market analysis. Search by industry name, company name, or industry code (NAICS or SIC) to locate report.
The Lifestyle Market Analyst Ref. HF5415.33
A guide to consumer markets covering 300 U.S. metropolitan
markets and providing a mix of demographic, geographic, and
lifestyle information. Helps in identifying customers, how
they spend their time, and how they differ from other markets.
MarketResearch.com Academic A
UT Libraries business database
Provides lengthy full-text market research reports covering consumer demographics, market size and trends, industry forces and structure, product trends, competitive environment, and company profiles. Sectors covered include service industries, consumer goods, food and beverages, heavy industry, life sciences, and media and technology.
Simmons Choices III/Study of Media and Markets A UT Libraries business database
An extended annual survey of consumer buying habits and brand
and product preferences coordinated with demographic characteristics
and media preferences. Also available from 1979-1994 in paper.
(HF5415.2 .S554 Hodges stacks) Available only within the UT Libraries
MEDIA RATES
Gale Directory of Publications and Broadcast Media Ref. PN4699.A94
Arranged geographically, use to identify media (newspapers,
magazines, newsletters, radio, television, and cable systems)
in a specific location. Includes circulation data and advertising
rates. Has indexes of ethnic and fraternal publications, radio
station formats, trade and professional publications, and more.
SRDS Media Solutions A UT Libraries business database
Provides current advertising rates and specifications as well as circulation data for consumer and business magazines and for newspapers. Also has specs and rates for direct marketing venues and web sites, ad rate estimates for radio markets, and market profiles and DMA maps for TV and cable.
RANKINGS & MARKET SHARE
Ad
Age Data Center <http://www.adage.com/datacenter.cms>
A collection of advertising data and rankings drawn from Advertising
Age, the industry trade journal. Covers brands, advertisers,
and the industry.
Ad $ Summary Ref. HF5813 .U6L3
Provides media expenditures and types for products by brand
and company. Rankings of company ad expenditure by industry,
media total and media type are also included.
Business Rankings Annual Ref. HG4050.B88
"Top Ten" business rankings drawn from periodicals,
newspapers, and other business sources. Arranged by subject
with indexes by company, industry, and product.
Market Share Reporter Ref. HF5410.M35
Compilation of market share data from a variety of periodicals
for brands, products, and companies in North America. Arranged by industry categories with indexes for subjects, names, and sources.
RDS Business and Industry A UT Libraries business database
Search this index of trade and industry journals for articles
including market share and ranking information for both companies
and products. Full text included for most articles.
Tablebase
A UT Libraries business database
An index to tables drawn from more than 1000 trade journals
and other reports and covering information such as market
size, production, sales, product and brand rankings, and forecasts.
Full text is available for most articles.
LOCATING ARTICLES in NEWSPAPERS, RESEARCH and TRADE JOURNALS
Business
Source Premier A UT Libraries business database
Search by company name, product, or subject in this index
of 3000 popular, trade, and scholarly business journals. Full
text is available for most of the titles included; coverage
begins in the 1970s.
Factiva A UT Libraries business database
Search the full text of over 8,000 newspapers, periodicals,
wire services, media transcripts, or web sites for articles
about companies, products, and subjects.
General
BusinessFile ASAP A UT Libraries business database
Indexes business magazines and newspapers, trade journals,
and brokerage reports and can be searched for company names,
products, and subjects. Some full text articles included.
Lexis-Nexis
Academic A UT Libraries business database
Search both the News and the Business sections of this database
for the full text of articles from a variety of sources.
RDS
Business & Industry A UT Libraries business
database
This index of trade and industry journals is a primary source
of corporate, industry and product information. Most articles
available as full text.
Sports
Business Research Network A UT Libraries
business database
Full text of articles and other data from trade magazines
covering the sporting goods market; fitness, individual, and
team sports; sports participation; sport sponsorship; and
broadcasting. Includes equipment market reports, export/import
statistics, and more.
LOCATING BOOKS
Use the UT Libraries catalog to find call numbers and locations of books about marketing and advertising.
Created and maintained by Karmen Crowther, Business LibrarianLast revision: 8/1/08