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July 10, 2004
Design and Dollars
An article from FastCompany where execs ponder how design can be "transformative..." From Proctor and Gamble's chairman: "You don't appreciate Tide's cleaning ability in every laundry load. But you appreciate the design of the cap every time you use the laundry detergent."
From Nokia Vice President:
"My mission was to change this little black blob with mini buttons into a colorful object of desire."
From Gap President:
"Plus, making just a bottom is a lot cheaper."
Rep from OXO International:
"If you can design a product that appeals to people's brains and hearts, you can get them to pay a great premium."
From President of Genzyme Corp:
"But the strategic value of architecture is not frightfully complex."
My reaction:
Hmm, I guess it is easy to confuse shopping with creativity.
For more on this subject front:
Photographic industry
Consumption (Economics) -- Social aspects
Posted by admin at July 10, 2004 09:30 AM