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Information About: Simmons OneView

Dates: 2005 - 2012

Updates: Annual

Subjects: Marketing, Advertising

Description: Simmons is an annual survey of consumer buying habits and preferences, coordinated with demographic characteristics and with media usage and audience. The primary purpose of the study is to assist marketing and advertising researchers in planning and analyzing market strategies.

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Business & Economics

Access:  - UTK Users (w/NetID)

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