The University of Tennessee, Knoxville

University Libraries

Databases

Access Information: All UTK Users UTK Users (w/NetID)  On Campus Only On Campus Only  In Library Only In Library  CDROM Workstation CDROM  Free Access Free Access 

Electronic Resource Use Guidelines  |   Off-Campus Access Guide  |   E-Resources News



Information About: Ad$pender

Dates: 1995-

Updates: monthly

Subjects: Advertising Business

Description: Tracks advertising expenditure for brands across 18 media; as well as parent company, subsidiary, industry, and PIB Classification for each brand. Data are available monthly and annually.

Headings:
Business & Economics

Access:  - UTK Users (w/NetID)

Connect to Ad$pender